Meet Gigi Kenneth, Founder of Asele
Building a women’s health platform that helps women connect the dots between their bodies and their everyday lives.
For many women, health information exists in fragments. A symptom here. A cycle tracker there. Advice that often feels disconnected from the realities of daily life.
For Gigi Kenneth, founder of Asele, that disconnect became impossible to ignore.
Drawing on her background in biochemistry, data science, machine learning, and AI content marketing, she is building a platform that helps women better understand how their health influences everything from energy and mood to productivity, work, and wellbeing.
"Asele is not just about tracking. It's about helping women understand what their bodies are telling them and making that information useful in everyday life."
Named after her late mother, Asele combines cycle tracking, symptom logging, personalised insights, culturally relevant recommendations, and community support. While designed with African women in mind, its vision is global: helping women feel more informed, supported, and in control of their health.
The problem she couldn't ignore
The idea for Asele emerged from a deeply personal place.
Gigi's mother passed away only a few months after she was born. As she grew older, she became increasingly aware of how many women, particularly African women, navigate health challenges without access to clear information, culturally relevant guidance, or safe spaces to ask questions.
Many learn to normalise pain. Others struggle silently because they lack the language to describe what they're experiencing.
At the same time, Gigi noticed that women's health was often treated as separate from everyday life.
But health affects everything.
Energy. Relationships. Confidence. Work. Rest. Long-term wellbeing.
"I saw how women's health is often treated as separate from everyday life, when it affects everything."
The more she reflected on this gap, the more she began asking herself what role technology could play in closing it.
When personal experience met technology
A defining moment in Gigi's journey came when she connected her personal experiences with her technical background.
She realised that the same technologies being used to personalise shopping experiences, entertainment platforms, and productivity tools could also help women better understand their bodies.
That shift changed how she saw Asele.
What began as an idea centred on cycle tracking evolved into a broader vision: a platform that helps women recognise patterns, understand symptoms, access culturally relevant recommendations, and feel less alone in their health journeys.
"It became about building something that helps women feel seen, informed, and supported in a world where their health is still too often dismissed."
Building for women who are often overlooked
While many health apps focus primarily on predicting menstrual cycles, Asele takes a broader approach.
The platform explores the connections between health, productivity, lifestyle, culture, and community. Instead of simply predicting when a period might arrive, it aims to help women understand how their cycles and symptoms influence the way they work, move, eat, rest, and care for themselves.
Crucially, Gigi is building with African women in mind from day one.
That means recommendations that reflect familiar foods, cultural realities, and the unique gaps in health education that many women experience.
Rather than adapting solutions built elsewhere, Asele seeks to create something that feels relevant and accessible to women who have often been overlooked in mainstream FemTech conversations.
“It became about building something that helps women feel seen, informed, and supported in a world where their health is still too often dismissed.”
The founder behind the company
Gigi describes herself as curious, reflective, empathetic, and analytical. Those qualities shape how she approaches both leadership and product development.
She spends time understanding not only the challenges women face, but also the cultural contexts that shape those experiences. At the same time, her scientific and technical training pushes her to look for patterns, ask better questions, and make evidence-based decisions.
That combination of empathy and analysis sits at the heart of Asele.
"I want women to feel seen rather than judged. I want the platform to feel warm, supportive, and practical."
Her experience as a storyteller also influences how she communicates the company's vision. Health information, she believes, should be clear, relatable, and culturally relevant.
What's next for Asele?
One area that particularly excites Gigi is personalised recommendations.
She believes many women are already collecting health data, but few know how to turn that information into meaningful action.
Her focus now is helping women move beyond tracking and towards understanding.
Future iterations of Asele will provide more personalised guidance around nutrition, movement, rest, productivity, and symptom management, taking into account individual health patterns and cultural context.
She is also exploring how AI can be used responsibly to help women identify patterns and recognise when certain symptoms may require additional attention.
"For me, that's where Asele becomes more than a period tracker. It becomes a tool that helps women connect the dots between their bodies, their health, and their everyday lives."
Building alongside community
For Gigi, being part of Founderland represents more than access to resources and opportunities.
It represents belonging.
"As a woman of colour founder, it is easy to feel like you are building in spaces that were not designed with you in mind."
Through Founderland, she has found a community of founders who understand both the ambition and the realities of building something from the ground up.
A space where she doesn't have to separate who she is from what she is building
Advice to her younger founder self
If she could give herself one piece of advice at the beginning of her journey, it would be simple:
Clarity comes from action.
"For a long time, I felt like I needed to have every detail figured out before putting Asele into the world. But building has taught me that clarity comes from testing, sharing, learning, and improving as you go."
It's a lesson she continues to carry with her as Asele grows.
One intentional step at a time.
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