FAQ
Have questions about who we are, what we do, or how to get involved?
You're in the right place. Below, you'll find answers to the most frequently asked questions about Founderland—our mission, our community, and how you can support or benefit from our work.
Frequently Asked Questions
About Founderland
What is the purpose of Founderland?
We aim to level the playing field for all entrepreneurs, by addressing the most underrepresented: women of colour. Less than 0.5% of venture capital in Europe has gone to women of colour founders, and we exist to increase the number of funded and resourced businesses run by diverse leadership. We believe doing so creates new representations of entrepreneurship for the next generation of founders.Who does Founderland serve and why?
We support women of colour founders based in Europe and the UK, who’ve faced obstacles tied to their ethnicity and race in their business journeys. Our focus on women of colour means we primarily support women with ethnic background or heritage in Africa, the Caribbean, South & Central America, South & Southeast Asia and the Middle East. We believe that leveling the playing field for all entrepreneurs means addressing the most underrepresented, and that is women of colour.What services and/or benefits does Founderland provide its community?
> Founderland supports women of colour founders with access to community, training, and capital. Members benefit from curated peer networks, regional events, accelerator programs like Compass, investor matchmaking via PAM (our AI pitch mentor), and a growing library of resources. Additional perks include discounted tools, 1:1 mentorship, and visibility through speaking opportunities and media features.How does Founderland measure impact?
> Founderland measures impact across three pillars: community, leadership, and fundraising. We track metrics such as member growth, program completion rates, funding secured by founders, and investor connections made through PAM. Annual surveys, partner reporting, and internal data dashboards help us evaluate outcomes and continuously improve our programming.How can I financially support Founderland?
Thank you for your support. You can make a donation via bank transfer using the details below:Account Name: Founderland gUG (haftungsbeschränkt)
IBAN: DE26 1001 0123 5503 7348 74
BIC/SWIFT: QNTODEB2XXX
Bank Address: Olinda Zweigniederlassung Deutschland, Potsdamer Platz 1, 10785 Berlin
If your bank requires a correspondent SWIFT code, use: TRWIBEB3XXX.
To request a donation certificate, email: accounting [at] founderland [dot] org.
About the Team / Founders
Who started Founderland?
Founderland was started by Alina Bassi, Deborah Choi and Stephanie von Behr, and originally called Tech in Colour. (LINK).Who’s part of the operating team at Founderland?
You can view our current team here: (LINK).How can I join the team at Founderland?
Open positions are posted on our Careers page. We also welcome unsolicited applications from motivated individuals, which can be sent to hello AT founderland DOT org.About the Community
Who is within the Founderland community?
Founderland brings together women of colour founders, allies and investors to get more diverse, sustainable and scalable businesses funded. Our ecosystem is geographically focused on founders and businesses residing and operating in Europe and the UK. We are industry agnostic but require each founder to have a MVP.What if I don’t have an existing business?
If you don’t have an MVP but you are interested in becoming a founder we encourage you to join our community. Please send us an email hello AT founderland DOT org and subscribe to our Newsletter. We’ll keep your information on record and let you know when we have resources to help you get started!What if I’m based outside of Europe and the UK?
Our current funding only allows us to support businesses within this region. However there are many amazing communities overseas for you to join. Here our top three:1. Afro Tech (for People of colour, US based)
2. Create & Cultivate (for Women, US based)<
3. Digital Undivided (for Latina and Black Women Entrepreneurs, US based)
How is “woman of colour” defined by Founderland?
By ‘women of colour’, we refer to women who experience the effects of processes of racialisation, class and gender domination as well as other sources of inequality, particularly hierarchies of legal status (Bassel and Emejulu 2017). The women founders in our community hold ethnic backgrounds or heritage in Africa, the Caribbean, South & Central America, South & Southeast Asia and the Middle East.How can I get in touch with the Founderland community?
○ Are you a woman of colour founder?: LINK○ Are you an ally interested in providing your time and expertise?: LINK
○ Are you an investor interested in diversifying your portfolio?: LINK