Founderland Guide to Customer Interviews

€0.00

Learn what customers need and will pay for.

Founderland’s free guide teaches you how to run customer interviews that surface real problems, not polite compliments. Developed through the experience of our 600+ founder network, it provides a simple process to uncover honest feedback and avoid building solutions nobody buys. Download the PDF to refine your interviewing skills and build products people want.

Learn what customers need and will pay for.

Founderland’s free guide teaches you how to run customer interviews that surface real problems, not polite compliments. Developed through the experience of our 600+ founder network, it provides a simple process to uncover honest feedback and avoid building solutions nobody buys. Download the PDF to refine your interviewing skills and build products people want.

Founderland’s Guide to Customer Interviews is a seven page workbook created by founders for founders. It’s about asking smarter questions and listening actively to identify real customer needs.

Inside the guide you’ll find:

  • A mindset shift – why your mission is to discover the truth, not get compliments

  • Cheat‑sheet questions – practical prompts that replace “Would you buy this?” with questions about what people have actually tried

  • Printable interview flow – a seven‑step framework covering warm‑up, problem discovery, past attempts and more

  • Cultural tips – advice on navigating interviews in the DACH region, France, Italy and the UK

  • Red flags – how to spot polite lies and vague feedback that can lead to false confidence

This guide is offered at no cost as part of Founderland’s mission to equip women of colour founders with actionable tools. Add it to your basket to download instantly, and explore more resources on our site to support your journey from idea to impact.