KIAF – Founderland shortlisted – Positive Change / Non-Profit / Design (2021)
#PAM
Founderland, formerly Tech in Colour, was shortlisted at the Kyiv International Advertising Festival in the Positive Change – Non-Profit / Design category. In collaboration with R/GA, the rebrand centered on building a place of belonging for women of colour founders across Europe. The flexible identity system—rooted in individuality, community, and visibility—led to a 268% spike in founder applications, a 10× increase in LinkedIn followers, and $700K in Google.org funding.